Perceptions of instructor quality, loyalty and recommendation intentions in fitness centers: a comparative analysis by role and users characteristics
This study highlights the crucial role of instructor quality in shaping satisfaction and behavioral intentions within fitness settings. The results emphasize the importance of reflective professional development for instructors and segmentation-based loyalty strategies for users. These findings offer actionable insights for fitness managers to tailor service delivery, strengthen customer loyalty, and foster sustainable organizational success in a competitive market.
Authors
- Fernando Martíns (ORCID: https://orcid.org/0000-0002-1812-2300)
- Daniela Volcan Almeida (ORCID: https://orcid.org/0000-0001-5341-220X)
- José Aleixo (ORCID: https://orcid.org/0009-0001-3964-2954)
- Vlad Adrian Geantă
- Viorel Petru Ardelean
- Diogo Miguel Agante Duque Aveiro
- Francisco Campos
Institutions
- Sprint (United States) (US)
- University of Limerick (IE)
- Polytechnic Institute of Coimbra (PT)
- Instituto de Telecomunicações (PT)
- Health Awareness (United States) (US)
- State University of Physical Education and Sport (MD)
- Aurel Vlaicu University of Arad (RO)
Publication Details
- Journal
- Frontiers in Sports and Active Living
- Published
- 2026-03-03
- DOI
- https://doi.org/10.3389/fspor.2026.1731975
- Primary Topic
- Service and Product Innovation
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Fundação para a Ciência e a Tecnologia