AI-Assisted Analysis of Future-Oriented Discourses: Institutional Narratives and Public Reactions on Social Media
This study explores how digital media ecosystems shape collective visions of the future under conditions of rapid technological innovation and the growing influence of artificial intelligence (AI). Drawing on a large corpus of social media content comprising 50,036,592 tokens, the research examines institutional narratives and user-generated responses through a hybrid methodological framework. This framework combines information-wave detection, network analysis, semantic and associative modeling (TextAnalyst 2.32), and interpretation supported by a large language model (GPT-5). The methodological contribution of the study lies in the integration of network-based and semantic algorithms with AI-driven analytical tools for the examination of large-scale textual data. The findings indicate that media discourses about the future operate as key mechanisms through which societies interpret the environmental, social, and economic consequences of technological change. Institutional actors promote multiple future-oriented models that often conflict with one another at both discursive and practical levels. In contrast, user-generated content reflects widespread fear, skepticism, and distrust. Prominent themes include nostalgia for the past, anxiety about socio-economic and environmental consequences, and concerns related to expanding forms of digital control. The analysis also reveals divergent perspectives on urban development. Positive narratives emphasize ecological balance, a comfortable urban environment, thoughtfully designed mixed-use development, and solutions to transportation challenges. Negative narratives, by contrast, focus on over-densification, environmental degradation, and the erosion of privacy in technologically saturated urban spaces.
Authors
- María Pilgún (ORCID: https://orcid.org/0000-0002-8948-7075)
- Galina V. Gradoselskaya
- Inga V. Zheltikova
- Alexey N. Raskhodchikov
- Andrey N. Yazykayev
Institutions
- Russian State University for the Humanities (RU)
- Financial University (RU)
- Government of Russia (RU)
- Russian International Academy of Tourism (RU)
- Moscow State University (TJ)
- Orel State University named after I.S. Turgenev (RU)
Publication Details
- Journal
- Journalism and Media
- Published
- 2026-03-02
- DOI
- https://doi.org/10.3390/journalmedia7010049
- Primary Topic
- Smart Cities and Technologies
- Type
- article
- Field-Weighted Citation Impact
- 0.00