SOCIAL MEDIA EXPOSURE AND TOXICITY

<p class="MsoNormal" align="center" style="margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;"><b><span style="font-size: 16pt; line-height: 24.5333px; font-family: &quot;Times New Roman&quot;, serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">SOCIAL MEDIA EXPOSURE AND TOXICITY</span></b> <p class="MsoNormal" align="center" style="margin: 0cm; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;"><b><span style="font-family: &quot;Times New Roman&quot;, serif;">Res. Asst. Yağmur Sevim PARİM SAĞLAM<o:p></o:p></span></b> <p class="MsoNormal" align="center" style="margin: 0cm; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;"><b><span style="font-family: &quot;Times New Roman&quot;, serif;">&nbsp;</span></b> <p class="MsoNormal" align="center" style="margin: 0cm; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;"><span lang="EN-US" style="font-family: &quot;Times New Roman&quot;, serif;">Istanbul Yeni Yuzyil University, Faculty of Fine Arts, Department of Performing Arts, Istanbul, Turkey<o:p></o:p></span> <p class="MsoNormal" align="center" style="margin: 0cm; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;"><span lang="EN-US" style="font-family: &quot;Times New Roman&quot;, serif;">&nbsp;</span> <p class="MsoNormal" align="center" style="margin: 0cm; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;"><span lang="EN-US" style="font-family: &quot;Times New Roman&quot;, serif;">Yildiz Technical University, Faculty of Art and Design, Department of Music and Performing Arts, Istanbul, Turkey<o:p></o:p></span> <p class="MsoNormal" align="center" style="margin: 0cm; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;"><span lang="EN-US" style="font-family: &quot;Times New Roman&quot;, serif;">&nbsp;</span> <p class="MsoNormal" align="center" style="margin: 0cm; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;"><span style="font-family: &quot;Times New Roman&quot;, serif;">ORCID ID: </span><a href="https://orcid.org/0000-0003-4092-1341" style="color: rgb(70, 120, 134); text-decoration-line: underline;"><span style="font-family: &quot;Times New Roman&quot;, serif; color: black;">https://orcid.org/</span><span lang="EN-US" style="font-family: &quot;Times New Roman&quot;, serif; color: black;">0000-0003-4092-1341</span></a><span style="font-family: &quot;Times New Roman&quot;, serif;"><span lang="EN-US"><o:p></o:p></span></span> <p class="MsoNormal" align="center" style="margin: 0cm; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;"><span lang="EN-US" style="font-family: &quot;Times New Roman&quot;, serif;">&nbsp;</span> <p class="MsoNormal" align="center" style="margin: 0cm; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;"><a href="mailto:[email protected]" style="color: rgb(70, 120, 134); text-decoration-line: underline;"><span lang="EN-US" style="font-family: &quot;Times New Roman&quot;, serif; color: black;">[email protected]</span></a><span style="font-family: &quot;Times New Roman&quot;, serif;"><span lang="EN-US"><o:p></o:p></span></span> <p class="MsoNormal" align="center" style="margin: 0cm; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;"><span lang="EN-US" style="font-family: &quot;Times New Roman&quot;, serif;">&nbsp;</span> <p class="MsoNormal" style="margin: 0cm; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;"><b><span lang="EN-US" style="font-family: &quot;Times New Roman&quot;, serif;">Abstract<o:p></o:p></span></b> <p class="MsoNormal" align="center" style="margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;"><b><span style="font-family: &quot;Times New Roman&quot;, serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">&nbsp;</span></b> <p class="MsoNormal" style="margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif; text-align: justify;"><span style="font-family: &quot;Times New Roman&quot;, serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Social media toxicity occurs when a user is exposed to any content, harmful or not. Exposure produces toxicity that accumulates over time due to the continuity of micro-exposure rather than individual harmful content. In this context, the fundamental problem is that current power technologies manage user attention and desire by optimizing frequency, duration, and stimulation through interaction and revenue prediction. This is a result of ex ante architectural decisions regarding how exposure is dosed, rather than user preference. The study suggests that the level of accountability should not be limited to the management of individual harmful content but should encompass the management of exposure infrastructures. Consequently, user control over the exposure infrastructure provides the potential to change ranking factors and access alternative feeds.</span><span style="font-family: &quot;Times New Roman&quot;, serif;"><o:p></o:p></span>