THE IMPACT OF RENEWABLE ENERGY STRATEGIES ON BUSINESSES' GREEN MANAGEMENT PRACTICES WITHIN THE FRAMEWORK OF SUSTAINABLE DEVELOPMENT GOALS

The purpose is to investigate green management practices and to conduct a qualitative analysis of the objectives and goals pursued by businesses that adopt "green management" practices in their operations. It also seeks to explore the methods employed and outcomes achieved, and provide recommendations based on these results. The population of this study is businesses in Turkey that implement green management practices, and the sample specifically includes those in Istanbul. Data from 398 businesses were analysed in this study. The research findings indicate a positive relationship between sustainable development (SD) and awareness of renewable energy (RE), and between sustainable development and organizational performance, as well as between sustainable development and the implementation of green management practices. These results suggest that participants' improved perceptions of green management practices are associated with higher organizational performance. It has been observed that an increase in participants' perception of sustainable development leads to a rise in their perception of green management. Similarly, greater awareness of sustainable development is linked to improved organizational performance. Furthermore, the moderating effects of SD and RE strategies on the impact of green management practices on organizational performance have been established.