DIGITAL LOGISTICS TRANSFORMATION AS A DRIVER OF INTERNATIONAL TRADE COMPETITIVENESS IN ENTREPRENEURSHIP WITHIN THE GLOBAL ECONOMY

In an era defined by accelerating technological disruption and the deepening integration of global markets, the digital transformation of logistics has emerged as a strategically decisive determinant of international trade competitiveness for entrepreneurial firms. The present study critically examines the mechanisms through which digital logistics transformation functions as a principal catalytic force in reshaping the competitive architecture of firms engaged in cross-border commerce within the contemporary globalized economy. Situated within the broader theoretical context of the Fourth Industrial Revolution which marks a decisive transition from the information age to the age of digital intelligence the logistics sector is currently undergoing a profound and irreversible structural reconfiguration, propelled by the rapid proliferation and institutional embedding of digital economy instruments across global value chains. Drawing upon a systematic and comparative analysis of scholarly contributions and practitioner-oriented perspectives across multiple national and regional contexts, this study investigates the transformative implications of progressively adopting a constellation of advanced digital modern technology like artificial intelligence, Big Data, internet of things, cloud technologies, and mostly multi-party logistics services with first-party logistics (1PL) through fifth-party logistics (5PL).