Strategic Management of Hotel Enterprises Based on Modern Digital Technologies

The global hotel industry is experiencing a period of rapid digital transformation, characterized by the massive implementation of integrated information technologies. However, as practice shows, the effectiveness of the development of a hotel enterprise depends not only on the technologies themselves, but also on the organizational readiness for change. This study, based on the analysis of 30 international-level scientific publications, as well as the analysis of financial reports of leading hotel corporations, presents a systematic analysis of three alternative strategic options for the implementation of information technologies: conservative, balanced, and transformational. Each option is focused on the organization's specific strategic goals, target audience characteristics, and financial capabilities. The study demonstrates that the choice of the optimal option is determined not by the availability of advanced technologies, but by the strategic vision of management and the readiness of the staff for organizational.