EU-CHINA BRIDGE: D7.3 – Communication, Dissemination and Exploitation Plan – Update 1

This report is the first update of the communication, dissemination, and exploitation (CDE) plan of EU-CHINA BRIDGE to relevant audiences. The report starts by defining the objectives of the CDE strategy and Key Performance Indicators that will be used for the project’s promotion activities and by reporting progress towards these indicators during the first half of the project. The report then identifies the target audiences and stakeholder groups of the project and suggests potential promotional channels and communication materials to reach them. During the first 18 months of the project, we have developed the website, established the visual identity, promoted the project in social media, created blogposts, and published the initial project outputs as four scientific publications, while organising several workshops for stakeholder engagement and capacity development. Nevertheless, the bulk of CDE activities will come towards the second half of the project, where most of the key exploitable results of the project are expected to be released. The report concludes with next steps for improving communication and dissemination activities in the coming months.