Using marketing strategies to improve recruitment and retention in clinical trials: a scoping review
Trial teams are already utilising different marketing techniques with the aim of improving recruitment and retention. However, there is a selective concentration on promotional techniques especially advertising, which limits the potential of marketing to improve recruitment and retention of participants.
Authors
- Kirsty Sprange (ORCID: https://orcid.org/0000-0001-6443-7242)
- Antony Wainaina Ndungu
- Elizabeth R. Nixon
- Eleanor J. Mitchell
Institutions
- University of Nottingham (GB)
Publication Details
- Journal
- Trials
- Published
- 2026-03-03
- DOI
- https://doi.org/10.1186/s13063-026-09576-9
- Primary Topic
- Ethics in Clinical Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00