Digital Transformation of the Student Recruitment: Are Direct Student Acquisition Channels the Way to Go?

When former Prime Minster Malcolm Fraser borrowed a quote from George Bernard Shaw and said that “life was not meant to be easy”, he was probably referring to the international education sector in Australia at present.<br/><br/>At a time when international education providers are busy working out survival strategies in the brave new world of the student number caps, education agents are also busy re-positioning their services to ensure that they will not be at a loss under the new rule