Communicating Scientific Uncertainty: Experimental Study on Trust in the Communicator, Risk Perception, and Behavioural Intentions

The talk will present a current experimental study on the effects of communicating uncertainty in risk communication. In particular, it will reflect on effects of communicating scientific uncertainty on message credibility, trustworthiness of the communicator, risk perception, and behavioural intentions for risk-reducing behaviours. The presentation will address the relevance and background, study design, and selected preliminary results.