Doom Spending Behavior among Generation Z in Türkiye

<p class="MsoNormal"><span lang="EN-US">Purpose: Thisstudy aims to develop and validate a DoomSpending Scale (DSS) to measure the spending behavior of Generation Z in Türkiye in response toeconomic uncertainties. Doom spending, an emerging concept, refers to impulsivespending driven by a pessimistic outlook on financial stability. <o:p></o:p></span> <p class="MsoNormal"><span lang="EN-US">Studydesign/methodology/approach: A mixedmethods approach was employed, combining qualitative and quantitative techniques. Since there is no directliterature on doom spending, a question pool for the interviews will be createdbased on related concepts. A scale will be developed based on the interviewresults and will be evaluated by the experts. Once validity and reliability areestablished, the scale will be tested among 350 people belonging to Generation Z, followed by factor analysis to confirm validityand reliability.<o:p></o:p></span> <p class="MsoNormal"><span lang="EN-US">Results: Thefindings will identify key psychologicaland social factors influencing doom spending among Generation Z.Although this study focuses on Turkish GenerationZ, future research should examine its applicability across differentdemographics and regions.<o:p></o:p></span> <p class="MsoNormal"><span lang="EN-US">Originality/value:DSS will fill a critical gap in consumer behavior research, providing practical implications for businesses,policymakers, and financial advisors. This scale offers valuable insights intoconsumer behavior during economicuncertainty, contributing to marketing,behavioral economics, and financial planning.&nbsp;<o:p></o:p></span>