The Effect of Gender on the Effect of Perceived Service Quality on Repurchase Intention

<p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-size:12.0pt;line-height:150%;font-family:&quot;Times New Roman&quot;,serif">Theaim of this study is to examine the effect of perceived service quality onrepurchase intention and the effect of gender on this effect. In other words,to examine whether perceived service quality has a stronger effect onrepurchase intention for female customers than for male customers. For thisaim, data were collected from 88 bank customers using an online survey. Thedata obtained were analysed using the SPSS package. The results of thestatistical analysis show that perceived service quality has a significantpositive effect on repurchase intention. In addition, according to the results,the positive and significant total effect of perceived service quality onrepurchase intention is stronger for female customers than for male customers.The results are discussed.&nbsp;&nbsp;<o:p></o:p></span>