COLORISTICS AS AN OBJECT OF LINGUISTIC RESEARCH

This paper examines contemporary linguistic approaches to the study of color designations within the cognitive and linguacultural paradigms. It explores the role of color as a key category of sensory perception, thought, and culture in the formation of conceptual and linguistic worldviews. It also analyzes the main classifications and areas of research into coloristic vocabulary, its nominative, symbolic, and emotionally expressive functions, as well as the specific features of color designations in literary texts, where they serve as an important element of the author's idiostyle and a means of reflecting national-cultural specificity and individual worldview.