Perspetivas de Mães sobre o Programa Digital de Parentalidade Primeira Infância Plantar Amor

Background: The Early Childhood Planting Love Program (Programa Primeira Infância Plantar Amor - PIPA) is a digital parenting program aimed at strengthening parenting skills and promoting child development. Objective: To investigate the perspectives of involved and uninvolved mothers regarding the content of the PIPA program, as well as the knowledge and skills they have acquired in the areas of parenting and child development. Methodology: Descriptive and exploratory study with a qualitative approach. The sample consisted of 30 mothers, with a mean age of 28 years (SD = 6.49). Data were collected through online semi-structured interviews. The data were coded and organized using NVivo 12 software. Results: Three categories emerged: (a) parenting challenges; (b) mothers’ perspectives on the program; and (c) parenting practices. These perspectives suggest that digital interventions, such as the PIPA program, are promising models for the conscious and timely use of digital technologies. Conclusion: These tools are valuable for health education, particularly for groups that consistently require knowledge and skills to improve parenting practices.