Nurturing value in equitable path of progress – on getting to the core of an enabling business environment in sustainability transition

Purpose This paper aims to study the changing roles of business and economic activities which are based on the wants and needs of sustainable development which dramatically try to change the fundamental conduct of sustainability studies. The need to have better business environment and supporting organisational and institutional structures has grown more alongside the requirements of being common and collective connected with the fundamentals of interdisciplinary epistemological approaches. Design/methodology/approach This paper tries in a conceptual and descriptive approach to outline and analyse some of the key conceptions of sustainability in value-based development providing solutions that have many direct benefits, finding the contour of epistemological reasoning in bringing together economic, environmental and social sustainability aspirations in the emergence of making a sustainable future. Findings This paper argues that along with the conditions in alleviating deficiency in the sustainability process, in the era of global and local challenges and opportunities in a sustainable just transition, it is important to deal with the reality of finite nature of resource availability for a seemingly infinite want of growth. With the raising of common good and collective interests in building sustainability values, the new global value chains have to be in the lines of nature and society in a supportive business environment. Practical implications From the point of view of interconnected systems and relationships, classical epistemology with its truth, belief and justification fills in the need of the phenomenal reality of assimilation and analysis. It is very apt in reasoning and influencing the philosophical research stand point of sustainable development and in particular sustainability. This study of epistemology stands with finding the origin, accumulation and expansion of knowledge concerned with the possibilities and what constitutes the boundary conditions. Social implications This study of epistemology stands with finding the origin, accumulation and expansion of knowledge concerned with the possibilities and what constitutes the boundary conditions. Originality/value To the best of the authors’ knowledge, this paper is one of its kinds in attempting to ground firmly about nurturing and delivering value for sustainability at an ideation and integrated level. Connected in the qualifiers of reasoning and responsibility, as a shared competence between global and local levels, this paper extends the notions of being common and collective through epistemological systems and value theory.