Action Research on Improving Webnovel User Loyalty - Based on the Successful Experience of Jinjiang Literature City

HRMARS - This study examines how to increase user loyalty on the WebNovel platform by improving translation quality, cultural identity, and website familiarity. By analyzing the challenges faced by WebNovel (e.g., content homogenization, inconsistent translation quality, insufficient cultural adaptation, and user experience problems), this study proposes corresponding optimization strategies, including the combination of AI translation and human editing, cultural localization, multi-language support, and website navigation optimization. The feasibility and effectiveness of these strategies were verified through expert audits and user feedback surveys. The results show that most of the strategies are recognized by experts and users, especially in terms of translation quality improvement and website optimization. However, some users expressed caution about over-localization adjustments and the accuracy of AI translations. This study provides WebNovel with suggestions for strategies to improve user loyalty and provides a reference for future optimization of similar platforms.