Sustainable Energy And Social Engagement: An Analytical Study on Evaluating Surya Ghar Implementation in Rural Coimbatore

This study explores the intersection of sustainable energy adoption and social engagement through an analytical evaluation of the Surya Ghar scheme in rural Coimbatore. The Surya Ghar initiative, launched to promote rooftop solar installations, aims to reduce dependence on conventional energy sources while fostering community participation in renewable energy transitions. Using a mixed-methods approach, the research investigates levels of public awareness, socio-economic factors influencing adoption, and the role of government incentives in shaping rural energy practices. Findings highlight both opportunities and challenges: while awareness campaigns have improved knowledge of solar energy benefits, barriers such as upfront costs, technical expertise, and cultural perceptions continue to affect adoption rates. The study underscores the importance of integrating social engagement strategies with policy frameworks to ensure equitable and sustainable energy transitions in rural communities.