I hereby consent: Leveraging consent management and chatbot anthropomorphism to influence information disclosure and usage intentions

• Transparent, just-in-time consent management significantly increases users’ willingness to share personal data. • Chatbot anthropomorphism did not significantly affect disclosure intentions, challenging prior assumptions. • Prioritizing transparent consent management is key to building trust and improving chatbot interactions. As the use of artificial intelligence (AI) chatbots becomes more prevalent, organizations face increasing pressure to adopt ethical and transparent data collection practices. This research investigated how variations in consent management (CM) design, guided by social contract theory, and different levels of chatbot anthropomorphism influenced users’ intentions to use chatbots and to disclose personal information, across three experimental studies. The findings demonstrate that transparent CM, especially when presented ‘just-in-time’, significantly increases willingness to disclose information. Contrary to prior assumptions, we found that anthropomorphism does not significantly influence disclosure intentions. These findings suggest that CM transparency plays a critical role when interacting with chatbots. Our findings also provide actionable implications for organizations in designing ethical and effective chatbot systems.

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Publication Details

Journal
Journal of Business Research
Published
2026-02-26
DOI
https://doi.org/10.1016/j.jbusres.2026.116091
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
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article

I hereby consent: Leveraging consent management and chatbot anthropomorphism to influence information disclosure and usage intentions

Robert van der Veen, Maheshan De Silva Kanakaratne, Robin Sutanto Lee
Journal of Business Research
AI in Service Interactions
article

I hereby consent: Leveraging consent management and chatbot anthropomorphism to influence information disclosure and usage intentions

Robert van der Veen, Maheshan De Silva Kanakaratne, Robin Sutanto Lee
article en

Abstract

• Transparent, just-in-time consent management significantly increases users’ willingness to share personal data. • Chatbot anthropomorphism did not significantly affect disclosure intentions, challenging prior assumptions. • Prioritizing transparent consent management is key to building trust and improving chatbot interactions. As the use of artificial intelligence (AI) chatbots becomes more prevalent, organizations face increasing pressure to adopt ethical and transparent data collection practices. This research investigated how variations in consent management (CM) design, guided by social contract theory, and different levels of chatbot anthropomorphism influenced users’ intentions to use chatbots and to disclose personal information, across three experimental studies. The findings demonstrate that transparent CM, especially when presented ‘just-in-time’, significantly increases willingness to disclose information. Contrary to prior assumptions, we found that anthropomorphism does not significantly influence disclosure intentions. These findings suggest that CM transparency plays a critical role when interacting with chatbots. Our findings also provide actionable implications for organizations in designing ethical and effective chatbot systems.

Journal of Business ResearchVol. 209
Oxford Brookes University (GB)
Peace, Justice and strong institutions
Openalex Percentile: Top 45%
AI in Service Interactions
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