Improving Webnovel User Loyalty Based on the Successful Experience of Jinjiang Literature City

HRMARS - This study examines how to improve user loyalty on the WebNovel platform by optimizing translation quality, enhancing cultural identity, and improving website familiarity. Combined with the Benchmarking method, this study selected Jinjiang Literary City as a reference case and used Mixed Methods to analyze it. The study first verifies the key factors affecting user loyalty of WebNovel platform through quantitative research (N=502), then summarizes the successful strategies of Jinjiang Literary City through qualitative research (case study, in-depth interviews), and cross-validates them through expert review (N=4) and user feedback (N=308). The results show that translation quality, cultural identity and website familiarity all have a significant impact on user satisfaction and further influence user loyalty. In addition, users were supportive of the optimization solution, but disagreed on translation localization, AI translation quality and recommendation algorithms. The study concludes with a series of feasible recommendations to improve WebNovel's user experience and enhance its global competitiveness.