Advancing your digital persona

This article applies the Social Media Engagement (SME) framework to guide nurse leaders in strengthening executive presence within digital environments. As social media shapes professional visibility, the authors highlight eProfessionalism as an essential extension of traditional leadership competencies. By leveraging behaviors such as conveyance, evangelization, dialogue, mobilization, and celebritization, leaders can build trust, enhance communication, and influence stakeholders ethically and effectively. The article also addresses risks such as obfuscation and offers practical recommendations for maintaining professional integrity online. Integrating these strategies enables nurse leaders to cultivate a purposeful digital persona that amplifies their impact and advances the nursing profession.