A Study on the Development of Gwangyang Port

The purpose of this study is to empirically analyze the internal and external environment in which Gwangyang Port is located from the perspective of port marketing and to establish a development plan for Gwangyang Port. By systematically analyzing the internal strengths and weaknesses of the port, external opportunities and threats, and evaluating the importance of each factor based on this, priorities for strategic development plans were derived. As a result of the empirical analysis, it was found in the order of threat (0.313), strength (0.254), weakness (0.228), and opportunity (0.205). The importance of port traffic reduction (0.328) was high in strength factors, port traffic reduction (0.300) in weakness factors, smart port arrival (0.245) in opportunity factors, and prolonged petrochemical disability (0.318) in threat factors.<br/>Therefore, based on the empirical analysis results, the strategic development plan of Gwangyang Port through internal capabilities and external environmental analysis analyzed so far was presented in the order of S/T, W/T, S/O, and W/O plans.