Network of passion: Actor-network in the domain of video game localization in Thailand

Abstract The rapid growth of the video game industry has contributed to the emergence of networks of actors within the domain of video game translation/localization in Thailand. This domain includes not only formally commissioned, or official, localization actors but also unofficial parties. All these actors have formed interconnected networks within the field. This article aims to (1) examine the landscape of video game localization in Thailand; (2) analyze the networks of actors within the domain; and (3) investigate the nature and practices involved. The study employs a qualitative approach, using Actor-Network Theory to explore the structure and dynamics of these networks. The findings reveal that the actor-networks within this domain are sustained not only by human actors but also by nonhuman actors, such as technological tools and circulating concepts, which play a crucial role in shaping and maintaining the network.