Perception about the word "cancer" in Jharkhand: a single-question study

This study explores the perception of the word “cancer” among the residents of Jharkhand, India, using a single-question survey approach. The aim was to understand how the term “cancer” is viewed emotionally, culturally, and socially in the region, highlighting prevalent misconceptions and the stigma associated with the disease. This was cross-sectional, descriptive study conducted on total 300 participants who were participants visiting AIIMS, Deoghar OPDs and belongs to both urban and rural areas were surveyed and their face-to-face interviews were conducted and their responses were analyzed. The findings revealed that the majority of participant’s associate cancer with fear and death, with only a small portion of individuals expressing hope linked to treatment options. Additionally, 25% of participants described cancer as a taboo subject, pointing to societal stigma and reluctance to discuss the disease openly. The study underscores the need for comprehensive public health campaigns focused on cancer education, early detection, and reducing stigma. These efforts are essential to improving awareness, encouraging timely medical intervention, and fostering a more supportive environment for cancer patients in Jharkhand.

Authors

Institutions

Publication Details

Journal
Discover Psychology
Published
2026-02-26
DOI
https://doi.org/10.1007/s44202-026-00632-8
Primary Topic
Global Cancer Incidence and Screening
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Perception about the word "cancer" in Jharkhand: a single-question study

Mamta Shukla, Soumi Kundu, Ayesha Juhi, C. Vasantha Kalyani et al.
Discover Psychology
Global Cancer Incidence and Screening
article

Perception about the word "cancer" in Jharkhand: a single-question study

Mamta Shukla, Soumi Kundu, Ayesha Juhi, C. Vasantha Kalyani, Kusum Kumari, T. R. Veena
article en

Abstract

This study explores the perception of the word “cancer” among the residents of Jharkhand, India, using a single-question survey approach. The aim was to understand how the term “cancer” is viewed emotionally, culturally, and socially in the region, highlighting prevalent misconceptions and the stigma associated with the disease. This was cross-sectional, descriptive study conducted on total 300 participants who were participants visiting AIIMS, Deoghar OPDs and belongs to both urban and rural areas were surveyed and their face-to-face interviews were conducted and their responses were analyzed. The findings revealed that the majority of participant’s associate cancer with fear and death, with only a small portion of individuals expressing hope linked to treatment options. Additionally, 25% of participants described cancer as a taboo subject, pointing to societal stigma and reluctance to discuss the disease openly. The study underscores the need for comprehensive public health campaigns focused on cancer education, early detection, and reducing stigma. These efforts are essential to improving awareness, encouraging timely medical intervention, and fostering a more supportive environment for cancer patients in Jharkhand.

Discover Psychology
All India Institute of Medical Sciences, Deoghar (IN)
Gender equality
Openalex Percentile: Top 41%
Global Cancer Incidence and Screening
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.