Student Perceptions of AI-Assisted Institutional Emails

This study investigates how students interpret AI-assisted written communication in a university context. Although AI assistant programs are increasingly used to draft institutional emails, little is known about whether they enhance clarity or undermine trust and perceived professionalism. Using survey data from 194 Vietnamese undergraduates, the study validates four constructs including perceived usefulness, trust, perceived professionalism, and attitudes toward AI assistant programs, and examines their effects on students’ intention to read emails frequently. Results show that students clearly distinguish clarity benefits from credibility concerns, indicating that AI-assisted emails can improve comprehension.

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Publication Details

Journal
Business and Professional Communication Quarterly
Published
2026-02-26
DOI
https://doi.org/10.1177/23294906261418213
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
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article

Student Perceptions of AI-Assisted Institutional Emails

Hữu Khang Nguyễn, My Khanh Huynh, Tuan Anh Tran-Pham
Business and Professional Communication Quarterly
AI in Service Interactions
article

Student Perceptions of AI-Assisted Institutional Emails

Hữu Khang Nguyễn, My Khanh Huynh, Tuan Anh Tran-Pham
article en

Abstract

This study investigates how students interpret AI-assisted written communication in a university context. Although AI assistant programs are increasingly used to draft institutional emails, little is known about whether they enhance clarity or undermine trust and perceived professionalism. Using survey data from 194 Vietnamese undergraduates, the study validates four constructs including perceived usefulness, trust, perceived professionalism, and attitudes toward AI assistant programs, and examines their effects on students’ intention to read emails frequently. Results show that students clearly distinguish clarity benefits from credibility concerns, indicating that AI-assisted emails can improve comprehension.

Business and Professional Communication Quarterly
Eastern International University (VN)
Quality Education
Openalex Percentile: Top 46%
AI in Service Interactions
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