Motivations of Female Instructors at Becoming an Outdoors Woman in Michigan: A Qualitative Inquiry

Background: Women continue to be underrepresented in outdoor leadership, a field traditionally shaped by masculine norms. Limited research explores the motivational factors that drive women to pursue and sustain these roles, especially in volunteer-based outdoor education programs. Purpose: This study aimed to identify the motivations and formative experiences that influence women’s engagement and continued participation as instructors in Michigan’s Becoming an Outdoors Woman (BOW) program. Methodology/Approach: Five BOW instructors participated in semi-structured interviews focused on their backgrounds, experiences, and reasons for instructing. A constructivist theoretical framework guided the thematic analysis using NVivo software. Peer review of findings supported credibility and trustworthiness. Findings/Conclusions: Participants identified early exposure to outdoor experiences, strong mentorship, and cultural alignment with BOW as core motivators. Sustained involvement was attributed to emotional connection, supportive community, and the opportunity to create impact by mentoring others. BOW’s unique all-women format enhanced confidence and belonging. Implications: To support gender equity in outdoor leadership, programs should foster inclusive environments that emphasize mentorship, shared values, and emotional safety. Findings inform future recruitment and retention strategies for women in outdoor education and leadership.