Children still exposed to high rates of unhealthy food advertising in Austria – Does self-regulation work?

Despite self-regulatory measures of marketing restriction, children and teenagers in Austria are still exposed to a high number of advertisements for HFSS foods using impactful emotional marketing strategies on TV. To protect children from this influence, further regulations are called for.

Authors

Felizitas Moll
Mimi Tatlow‐Golden (ORCID: https://orcid.org/0000-0002-8280-9131)
Alexandra Wolf (ORCID: https://orcid.org/0000-0002-0795-0258)
Bettina Meidlinger
Irene Wallisch
Katrin Seper-Nagl
Magdalena Muc

Institutions

The Open University (GB)
Austrian Agency for Health and Food Safety (AT)

Publication Details

Journal: Public Health Nutrition
Published: 2026-02-26
DOI: https://doi.org/10.1017/s1368980026102171
Primary Topic: Consumer Attitudes and Food Labeling
Type: article
Field-Weighted Citation Impact: 0.00

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article

Children still exposed to high rates of unhealthy food advertising in Austria – Does self-regulation work?

Felizitas Moll, Mimi Tatlow‐Golden, Alexandra Wolf, Bettina Meidlinger et al.

Feb 26, 2026

Public Health Nutrition

Consumer Attitudes and Food Labeling

article

Children still exposed to high rates of unhealthy food advertising in Austria – Does self-regulation work?

Felizitas Moll, Mimi Tatlow‐Golden, Alexandra Wolf, Bettina Meidlinger, Irene Wallisch, Katrin Seper-Nagl, Magdalena Muc

February 26, 2026article en

Abstract

Despite self-regulatory measures of marketing restriction, children and teenagers in Austria are still exposed to a high number of advertisements for HFSS foods using impactful emotional marketing strategies on TV. To protect children from this influence, further regulations are called for.

Public Health Nutrition

The Open University (GB), Austrian Agency for Health and Food Safety (AT)

Zero hunger

Openalex Percentile: Top 46%

Consumer Attitudes and Food Labeling

DOI Open Access PDF OpenAlex

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