From market signals to decisions: integrating search engine data into SME business intelligence

This conference paper is based on a contribution presented at the CIDEMA Conference (International Congress on Digital Economy and Management). The document reflects an extended conceptual development derived from ongoing doctoral research. It does not represent a final journal article nor a complete systematic literature review. This work was partially supported by Proportione LDA. The conference presentation certificate is included as an additional file to verify the contribution presented at CIDEMA Conference – International Congress on Digital Economy and Management, Madrid, November 19–21, 2025.