Same words, different voice: why the same message may hit differently

Think of the last time you agreed with a statement – until you realized who was saying it. The words did not change, but they suddenly felt different. An experiment in Italy shows how, in debates on migration, who speaks may influence public opinion more than the message itself.

Authors

Publication Details

Journal
Eurac Research Blogs
Published
2026-02-26
DOI
https://doi.org/10.57708/btz4uevp4q6meoqqsfjeucg
Primary Topic
Social Representations and Identity
Type
article
Field-Weighted Citation Impact
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article

Same words, different voice: why the same message may hit differently

Viola De Franco
Eurac Research Blogs
Social Representations and Identity
article

Same words, different voice: why the same message may hit differently

Viola De Franco
article en

Abstract

Think of the last time you agreed with a statement – until you realized who was saying it. The words did not change, but they suddenly felt different. An experiment in Italy shows how, in debates on migration, who speaks may influence public opinion more than the message itself.

Eurac Research Blogs
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Openalex Percentile: Top 50%
Social Representations and Identity
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