An Instructional Model for Makeup Design Education Based on Generative Artificial Intelligence

This study proposes an AI-Integrated Makeup Design Education Model (AI-MDEM) to address the changing demands of the beauty industry in the era of virtual beauty technologies and generative artificial intelligence. The model integrates Text-AI and Image-AI into a design thinking framework to enhance creative ideation, visual experimentation, and digital literacy in makeup design education. The research was conducted through literature analysis, model construction, and expert validation. As a result, a five-stage structure—Exploration, Conceptualization, Simulation, Production, and Communication—was developed, enabling learners to engage in user-centered analysis, concept development, visual testing, practical execution, and presentation. Expert evaluation confirmed the model’s educational feasibility and potential to reinforce industry-relevant competencies. While this conceptual model highlights AI’s role as a co-creative partner that supports innovation and iterative design processes, further empirical studies are required to measure learning effectiveness and address issues related to AI literacy, ethics, and copyright.