Perceived norms and e-cigarette use among young adults in US college: The mediation role of outcome expectancies
The findings highlight that positive reinforcement outcome expectancies, such as enjoying the flavor of e-cigarettes, may be critical in explaining the association between descriptive norms and e-cigarette use among college students. College-based e-cigarette prevention campaigns should challenge positive beliefs about e-cigarettes and target students with negative reinforcement expectancies, who are at higher risk for dependence.
Authors
- Ernestina Aidoo (ORCID: https://orcid.org/0000-0002-2760-8919)
- Antover P. Tuliao (ORCID: https://orcid.org/0000-0002-6906-8586)
- Matthew K. Meisel (ORCID: https://orcid.org/0000-0003-2035-9291)
- Joshua Awua (ORCID: https://orcid.org/0000-0003-2488-1079)
- Micki Washburn (ORCID: https://orcid.org/0000-0003-1486-2501)
- Derek Falk (ORCID: https://orcid.org/0000-0001-5929-8874)
- Dorothy Gabben-Mensah (ORCID: https://orcid.org/0009-0006-8575-0012)
- Yao Wang (ORCID: https://orcid.org/0000-0002-7024-4233)
- MariePearl Agordzo (ORCID: https://orcid.org/0009-0000-2022-1490)
- Conor A Mullarkey
Institutions
- Texas Tech University (US)
- Midwestern University (US)
- John Brown University (US)
- Midwestern State University (US)
- Tarrant County College (US)
- The University of Texas at Austin (US)
Publication Details
- Journal
- Journal of American College Health
- Published
- 2026-02-24
- DOI
- https://doi.org/10.1080/07448481.2026.2630041
- Primary Topic
- Behavioral Health and Interventions
- Type
- article
- Field-Weighted Citation Impact
- 0.00