Exploring Trust and Literacy in Engagement With Generative AI and Science Information Behavior

As generative AI (GenAI) becomes increasingly embedded in everyday information environments, understanding how citizens engage with this technology is critical for science communication. This study examines public engagement with GenAI in Denmark, focusing on trust, AI literacy, experience with GenAI tools, and exposure to science-related information. Denmark provides a relevant case due to its high levels of institutional and scientific trust. Using data from a nationally representative survey conducted in 2024 (<em>n</em> = 514) as part of the cross-national ScI-AI project, we analyze how respondents encounter GenAI, assess its trustworthiness, understand its technical and epistemic features, and engage with science-related information across platforms. Descriptive results show moderate trust in GenAI, uneven AI and GenAI literacy, and concentrated experience centered primarily on ChatGPT, alongside pronounced concerns about misinformation and societal risks. To examine how these dimensions relate, we apply a probabilistic graphical model to 29 variables spanning trust, literacy, experience, science-related information exposure, and demographics. The analysis reveals that trust occupies a central position, mediating between technical understanding of GenAI’s functioning and epistemic beliefs about the reliability and truthfulness of its outputs. Science-related information exposure is largely disconnected from trust and GenAI literacy and links to general AI literacy primarily through gender. Overall, the findings highlight the importance of treating trust and literacy as multidimensional and context-sensitive constructs for understanding how GenAI reshapes science-related information encounters.

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Publication Details

Journal
Media and Communication
Published
2026-02-25
DOI
https://doi.org/10.17645/mac.11357
Primary Topic
Misinformation and Its Impacts
Type
article
Field-Weighted Citation Impact
0.00

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article

Exploring Trust and Literacy in Engagement With Generative AI and Science Information Behavior

Antoinette Mary Fage-Butler, Torben Esbo Agergaard, Rodrigo Labouriau, Kristian H. Nielsen
Media and Communication
Misinformation and Its Impacts
article

Exploring Trust and Literacy in Engagement With Generative AI and Science Information Behavior

Antoinette Mary Fage-Butler, Torben Esbo Agergaard, Rodrigo Labouriau, Kristian H. Nielsen
article en

Abstract

As generative AI (GenAI) becomes increasingly embedded in everyday information environments, understanding how citizens engage with this technology is critical for science communication. This study examines public engagement with GenAI in Denmark, focusing on trust, AI literacy, experience with GenAI tools, and exposure to science-related information. Denmark provides a relevant case due to its high levels of institutional and scientific trust. Using data from a nationally representative survey conducted in 2024 (<em>n</em> = 514) as part of the cross-national ScI-AI project, we analyze how respondents encounter GenAI, assess its trustworthiness, understand its technical and epistemic features, and engage with science-related information across platforms. Descriptive results show moderate trust in GenAI, uneven AI and GenAI literacy, and concentrated experience centered primarily on ChatGPT, alongside pronounced concerns about misinformation and societal risks. To examine how these dimensions relate, we apply a probabilistic graphical model to 29 variables spanning trust, literacy, experience, science-related information exposure, and demographics. The analysis reveals that trust occupies a central position, mediating between technical understanding of GenAI’s functioning and epistemic beliefs about the reliability and truthfulness of its outputs. Science-related information exposure is largely disconnected from trust and GenAI literacy and links to general AI literacy primarily through gender. Overall, the findings highlight the importance of treating trust and literacy as multidimensional and context-sensitive constructs for understanding how GenAI reshapes science-related information encounters.

Media and CommunicationVol. 14
Aarhus University (DK)
Aarhus Universitet, Aarhus Universitets Forskningsfond
Quality Education
Openalex Percentile: Top 50%
Misinformation and Its Impacts
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