Zero-Shot Social Media Crisis Classification: A Training-Free Multimodal Approach

Rapid classification of social media content during humanitarian crises is essential for effective disaster relief; however, traditional approaches require extensive annotated training data, which are often unavailable during new disasters. This paper presents a training-free, multimodal classification framework that leverages zero-shot vision-language models to analyze disaster-related social media content without task-specific training. The framework employs a two-stage prompt-engineered pipeline using the locally deployable Mistral-Small-3.1-24B-Instruct model, performing binary informativeness detection followed by multiclass categorization into eight humanitarian categories through structured JSON output generation. Evaluation on the CrisisMMD dataset of 18,082 multimodal samples from seven natural disasters demonstrated binary F1 scores above 0.84 for both text and image informativeness detection and weighted F1 scores of 0.61 (text) and 0.72 (image) for humanitarian categorization. The framework generalizes consistently across all disaster types with minimal performance variance (standard deviation below 0.031) and operates entirely on local infrastructure without cloud dependencies, requiring only moderate GPU resources. By eliminating training data requirements, this approach enables immediate deployment during new disasters, demonstrating that zero-shot multimodal classification achieves practically relevant performance for real-time crisis response.

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Publication Details

Journal
Applied Sciences
Published
2026-02-25
DOI
https://doi.org/10.3390/app16052192
Primary Topic
Public Relations and Crisis Communication
Type
article
Field-Weighted Citation Impact
0.00

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article

Zero-Shot Social Media Crisis Classification: A Training-Free Multimodal Approach

Reiner Creutzburg, Vesna Dimitrova, Kendrick Bollens, Klaus Dieter Schwarz et al.
Applied Sciences
Public Relations and Crisis Communication
article

Zero-Shot Social Media Crisis Classification: A Training-Free Multimodal Approach

Reiner Creutzburg, Vesna Dimitrova, Kendrick Bollens, Klaus Dieter Schwarz, Daniel Arias Aranda, Navaneeth Shivananjappa, Franziska Schwarz
article en

Abstract

Rapid classification of social media content during humanitarian crises is essential for effective disaster relief; however, traditional approaches require extensive annotated training data, which are often unavailable during new disasters. This paper presents a training-free, multimodal classification framework that leverages zero-shot vision-language models to analyze disaster-related social media content without task-specific training. The framework employs a two-stage prompt-engineered pipeline using the locally deployable Mistral-Small-3.1-24B-Instruct model, performing binary informativeness detection followed by multiclass categorization into eight humanitarian categories through structured JSON output generation. Evaluation on the CrisisMMD dataset of 18,082 multimodal samples from seven natural disasters demonstrated binary F1 scores above 0.84 for both text and image informativeness detection and weighted F1 scores of 0.61 (text) and 0.72 (image) for humanitarian categorization. The framework generalizes consistently across all disaster types with minimal performance variance (standard deviation below 0.031) and operates entirely on local infrastructure without cloud dependencies, requiring only moderate GPU resources. By eliminating training data requirements, this approach enables immediate deployment during new disasters, demonstrating that zero-shot multimodal classification achieves practically relevant performance for real-time crisis response.

Applied SciencesVol. 16(5)
Leipzig University of Applied Sciences (DE), Universidad de Granada (ES), University of Potsdam (DE), SRH University of Applied Sciences Heidelberg (DE), Brandenburg University of Applied Sciences (DE), Ss. Cyril and Methodius University in Skopje (MK)
European Commission
Climate action
Openalex Percentile: Top 44%
Public Relations and Crisis Communication
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