By the fans, for the future: football governance under supporter ownership

Purpose This paper explores the practical implications of community ownership in Scottish professional football, examining how governance, management and strategic priorities evolve under supporter control. Design/methodology/approach The study draws on qualitative semi-structured interviews with key actors from SPFL clubs under supporter ownership. Data were analysed using thematic analysis, with overlapping themes refined into three integrated areas. Findings Community-owned clubs prioritise financial prudence, transparency and community engagement, reframing football success as a by-product of stability and social value. However, persistent challenges include governance conflicts, volunteer fatigue and tensions between supporter expectations and professional management. Originality/value The paper contributes to debates on alternative ownership models by providing rare empirical evidence on post-transition governance in supporter-owned clubs. It highlights the conditions that enable successful transitions, the fragility of the model and lessons for policy, practice and the wider football ecosystem.

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Publication Details

Journal
Sport Business and Management An International Journal
Published
2026-02-25
DOI
https://doi.org/10.1108/sbm-09-2025-0241
Primary Topic
Sports, Gender, and Society
Type
article
Field-Weighted Citation Impact
0.00
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article

By the fans, for the future: football governance under supporter ownership

Stephen Morrow, Alan J. Russell, Andrew Jenkin
Sport Business and Management An International Journal
Sports, Gender, and Society
article

By the fans, for the future: football governance under supporter ownership

Stephen Morrow, Alan J. Russell, Andrew Jenkin
article en

Abstract

Purpose This paper explores the practical implications of community ownership in Scottish professional football, examining how governance, management and strategic priorities evolve under supporter control. Design/methodology/approach The study draws on qualitative semi-structured interviews with key actors from SPFL clubs under supporter ownership. Data were analysed using thematic analysis, with overlapping themes refined into three integrated areas. Findings Community-owned clubs prioritise financial prudence, transparency and community engagement, reframing football success as a by-product of stability and social value. However, persistent challenges include governance conflicts, volunteer fatigue and tensions between supporter expectations and professional management. Originality/value The paper contributes to debates on alternative ownership models by providing rare empirical evidence on post-transition governance in supporter-owned clubs. It highlights the conditions that enable successful transitions, the fragility of the model and lessons for policy, practice and the wider football ecosystem.

Sport Business and Management An International Journal
University of Stirling (GB), DirecTV (United States) (US), Heriot-Watt University (GB), Heriot-Watt University Malaysia (MY)
Openalex Percentile: Top 49%
Sports, Gender, and Society
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