Narcissism and Selfie Addiction Among Young Mexicans: Factorial Structure and Associations

Background: The relationship between selfie addiction and narcissism in students at the Universidad Autónoma de Zacatecas (UAZ, Autonomous University of Zacatecas), Mexico, was analysed. The aim of this study was to identify the narcissistic factors associated with students’ selfie taking addiction. Methods: To identify the relationship between narcissism and selfie addiction, the Narcissistic Personality Inventory (Adapted NPI-40) and the Psychometric Selfie Addiction Scale (PSAS) were used. A structural equation model (SEM) was employed. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used for structural validation. EFA and CFA confirmed adequate fit and reliability indicators regarding the robust unidimensional structure of the PSAS. Results: The SEM results indicated significant associations between the latent dimensions of the narcissistic traits of superiority, authority, need for admiration, exhibitionism, and exploitation and selfie addiction. This research provides structural and psychometric evidence for the relationship between narcissism and selfie addiction in the Mexican student population, integrating Adapted NPI-40 and PSAS, as well as a parsimonious explanatory structural equation model that demonstrates the relationship between different narcissistic traits and social media practices. Conclusions: The results provide a basis for developing digital literacy interventions for young people and future cross-validations.