Mean differences in the Big Five Personality Traits among Online Creators and Non-creators

This study explored mean differences in the Big Five personality traits among individuals who engage in creative activities online (online creators) and who do not (non-creators). An online survey was conducted with 118 online creators and 240 non-creators. Multivariate analysis of covariance revealed that compared to non-creators, online creators scored higher on openness and agreeableness and lower on conscientiousness. The higher levels of openness and lower levels of conscientiousness were aligned with previous research on individuals involved in offline creative activities. However, the higher agreeableness among online creators contrasted with existing findings, suggesting that the interpersonal nature of creative expression on social networking platforms may play a unique role.