THE CONSTITUTIONAL AND CIVIL-LEGAL ASPECTS OF TRADEMARKS IN KOSOVO AND IN THE COUNTRIES OF THE REGION

This article examines the constitutional and civil-legal aspects of trademarks in Kosovo and in the countries of the region, analyzing the legal framework governing the protection and registration of these rights. The paper explores the fundamental principles of industrial property law, the relationship of these rights with the Constitution and civil legislation, as well as relevant judicial practices in Kosovo, Albania, North Macedonia, and Serbia. It also assesses the challenges faced by the respective institutions in implementing the legislation and ensuring the effective protection of trademarks. Through a comparative approach, the paper aims to identify opportunities for harmonization and improvement of the legal framework in line with international standards. This article uniquely demonstrates the intersection of constitutional and civil-legal perspectives on trademark protection in Kosovo and its regional neighbors, an area largely overlooked in comparative IP literature.