D8.7 - A catalogue of narratives co-designed with media representatives

Researchers can experience frustration when their research fails to attract media orpublic attention. Even when journalists do cover their work, they may present thefindings in ways that don't fully reflect what the researchers intend to convey. Thisdisconnect is partly due to unclear messaging and limited communication fromresearchers themselves. Many assume or expect the public to have a certain level ofknowledge about their research topics and often use technical language that leaves mostpeople behind.To support transformative change in society, we need more researchers committed tocommunicating their work effectively. They play a key role in sharing evidence-basedinsights about how human activities affect nature and biodiversity and what actionshumans can take to reduce those impacts. As part of capacity building, the CLEVERproject implemented an experiment to bring researchers and journalists closer toeach other and help researchers improve their communication about theirresearch. Insights from this process have been distilled into a practical tipsheetdesigned to support researchers across the Transformative Change cluster and beyond tocraft public-friendly, digestible narratives around their research activities.