Identifying and prioritizing elements and sub-elements of corporate social innovation practices: a study on the Indian mining industry

Purpose This study aims to identify and prioritize the elements and sub-elements of corporate social innovation (CSI) practices that can enhance the effectiveness of corporate social responsibility (CSR) programs by addressing societal issues effectively. This study aims to develop a strategic framework that aligns business objectives with community needs and interests. Design/methodology/approach A mixed-methods approach was used. First, an exploratory factor analysis (EFA) was performed to validate and group the 26 CSI sub-elements into six major elements, based on responses from CSR employees and nongovernmental organizations. Second, the analytic hierarchy process (AHP) was used to assign priority weights to each element and sub-element, enabling their strategic ranking. This two-phase methodology seeks to provide a concrete framework for policymakers to implement CSR programs effectively. Findings The study results show that livelihood development, capacity building and community engagement are the most critical elements of CSI that need to be present for effective CSR implementation. Financial support, employment and self-employment emerged as top priorities among the sub-elements. The prioritization framework developed in this study enables organizations to design targeted and innovative CSI strategies that drive societal value while enhancing corporate performance. Originality/value This study contributes to the limited body of empirical research that systematically identifies and prioritizes the elements and sub-elements of CSI in the Indian mining industry by applying EFA and AHP methodologies. The resulting prioritization model offers practical value for CSR managers who strategically plan and implement impactful programs, while enriching the broader literature on CSI and CSR.