Generation alpha speaks in memes: a conceptual framework for platformed language

This article develops a conceptual framework for analyzing the platform-mediated language practices of Generation Alpha through what is termed memetic linguistics . Drawing on sociolinguistics, meme theory, and platform studies, the paper conceptualizes linguistic expression as viral, iterative, and multimodal, shaped by algorithmic curation and platform affordances rather than by stable lexical innovation alone. The framework proposes five analytical dimensions—form, function, circulation, stance, and genre—and introduces a typology of memetic linguistic genres that captures recurrent patterns of youth expression across short-form video and gaming platforms. Focusing on TikTok, YouTube Shorts, and Roblox as key linguistic ecologies for early digital socialization, the article argues that Generation Alpha’s language is best understood as platform-native: performative, compressed, and optimized for circulation. While explicitly conceptual in nature and not based on original empirical data, the framework is designed to support future empirical research on multimodal language, algorithmic mediation, and youth discourse in platform environments.