Introversion and Passive Social Media Engagement Among Generation Z College Students: A Descriptive–Correlational Study

This study examined the relationship between introversion and social media usage patterns among Generation Z college students at First City Providential College. Using a quantitative descriptive–correlational design, data were gathered from 82 Generation Z students through a structured, self-administered questionnaire assessing introversion-related tendencies and social media usage behaviors. Descriptive statistics were used to summarize key patterns of engagement, while Pearson’s correlation was applied to test the association between introversion and usage patterns. Findings indicate that respondents generally displayed moderate to high introversion-related tendencies, particularly in preferences for small-group interaction, avoidance of overwhelming social situations, and the use of social media for emotional regulation, preparation, and recovery. Social media engagement was characterized by frequent checking and extended daily use, with respondents primarily demonstrating passive consumption behavior (e.g., watching or scrolling) rather than active posting or commenting. Correlational analysis revealed a strong and statistically significant positive relationship between introversion and social media usage patterns (r = 0.958, p < .001), suggesting that higher introversion is associated with stronger reliance on social media as a controlled and emotionally supportive environment for communication and self-regulation. On the basis of these results, the study proposes BALANCE: A Social Media Wellness and Engagement Program to promote mindful and developmentally balanced social media use, reduce reliance on social media as a primary coping mechanism, and support the well-being and social adjustment of introverted Generation Z students. Overall, the findings underscore the value of personality-sensitive approaches in understanding digital behavior and designing student-centered interventions for healthier social media engagement.