Behavioral and Technological Advances of Stock Investment Decision: Insight from Indonesia's Banking Industry

ABSTRACT: This study aims to analyze the influence of financial literacy, risk perception, return perception, and technological advancement on investment decisions in banking sector stocks. A quantitative approach was used through a questionnaire survey of 130 investors aged 17–34 who have invested in banking stocks. Data were processed using multiple linear regression. The results show that financial literacy and technological advancement have a positive and significant effect on investment decisions, while risk perception and return perception have no significant effect. These findings emphasize the importance of financial literacy and digital investment platforms in driving investment decisions in banking sector stocks.