Bargaining and Network Effects in Two-Sided Platforms: Evidence from Online Healthcare
A generalizable modeling framework integrating bargaining and participant-specific network effects to guide growth strategies for platforms built on negotiated partnerships.
Authors
- Puneet Manchanda (ORCID: https://orcid.org/0000-0002-2013-612X)
- Junhong Chu
- Xu Zhang (ORCID: https://orcid.org/0000-0001-7767-321X)
Institutions
- University of Michigan (US)
- London Business School (GB)
- University of Hong Kong (HK)
Publication Details
- Journal
- Marketing Science
- Published
- 2026-02-23
- DOI
- https://doi.org/10.1287/mksc.2024.0922
- Primary Topic
- Digital Platforms and Economics
- Type
- article
- Field-Weighted Citation Impact
- 0.00