Marketing expenditures and industry transformation: are cigarette companies really shifting away from cigarettes?
Our analysis finds that, despite declining cigarette sales, cigarette companies have intensified their marketing efforts by allocating increasing expenditures per pack as e-cigarette use increased.
Authors
- Nargiz Travis (ORCID: https://orcid.org/0000-0001-6305-8259)
- Michael K. Cummings
- David T Levy
Institutions
- Medical University of South Carolina (US)
- Georgetown University (US)
- Georgetown University Medical Center (US)
Publication Details
- Journal
- Tobacco Control
- Published
- 2026-02-23
- DOI
- https://doi.org/10.1136/tc-2025-059586
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Cancer Institute