Deliberative quality and discursive incivility in authoritarian context: An analysis of Covid-19 discussions on Facebook in Vietnam

This study explores online deliberation and discursive (in)civility within Vietnam’s authoritarian context, focusing on Facebook discourse during the COVID-19 pandemic. It examines how different types of Facebook pages (i.e. government information pages, state-sponsored media, foreign media, and private discussion groups) shape deliberative quality and how (in)civility can both facilitate and hinder public discussion. Quantitative analysis reveals that foreign media pages foster more rational, diverse, reflexive, and interactive discussions, despite higher levels of incivility. In contrast, government and state-sponsored media pages maintain greater civility but demonstrate lower deliberative quality, while private groups show high incivility with minimal deliberation. To further contextualize these patterns, a close reading identifies emotional triggers and target-induced behaviors in uncivil comments. By integrating macro-level metrics with micro-level discursive practices, this study offers valuable insights for scholars and policymakers seeking to enhance deliberative engagement in digital environments under varying degrees of state control.

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Publication Details

Journal
New Media & Society
Published
2026-02-23
DOI
https://doi.org/10.1177/14614448261423535
Primary Topic
Social Media and Politics
Type
article
Field-Weighted Citation Impact
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article

Deliberative quality and discursive incivility in authoritarian context: An analysis of Covid-19 discussions on Facebook in Vietnam

Moon QMN-Nguyen
New Media & Society
Social Media and Politics
article

Deliberative quality and discursive incivility in authoritarian context: An analysis of Covid-19 discussions on Facebook in Vietnam

Moon QMN-Nguyen
article en

Abstract

This study explores online deliberation and discursive (in)civility within Vietnam’s authoritarian context, focusing on Facebook discourse during the COVID-19 pandemic. It examines how different types of Facebook pages (i.e. government information pages, state-sponsored media, foreign media, and private discussion groups) shape deliberative quality and how (in)civility can both facilitate and hinder public discussion. Quantitative analysis reveals that foreign media pages foster more rational, diverse, reflexive, and interactive discussions, despite higher levels of incivility. In contrast, government and state-sponsored media pages maintain greater civility but demonstrate lower deliberative quality, while private groups show high incivility with minimal deliberation. To further contextualize these patterns, a close reading identifies emotional triggers and target-induced behaviors in uncivil comments. By integrating macro-level metrics with micro-level discursive practices, this study offers valuable insights for scholars and policymakers seeking to enhance deliberative engagement in digital environments under varying degrees of state control.

New Media & Society
British University Vietnam (VN)
Openalex Percentile: Top 47%
Social Media and Politics
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