Political Shifts and Social Dynamics in Eastern Europe: Exploring the Recent Rise of Romania’s Populist Radical Right Movement

The recent rise of populist political forces in Romania reflects a broader European trend but marks a significant local shift. Our study analyzes the populist phenomenon from both the demand side (i.e., the Romanian electorate’s populist inclinations), and the supply side (examining the characteristics of the political offerings aligning with these inclinations). Using nationally representative survey data (N = 2,714), we estimate Romanians’ populist attitudes by applying a methodological approach that allows for a nuanced categorization. Additionally, our analysis links strong populist attitudes to support for the Alliance for the Union of Romanians (AUR), and we investigate the party’s ideology to assess its alignment with populist radical right characteristics. This study contributes to understanding Romanian populism by analyzing the interplay between societal demand and political supply.

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Publication Details

Journal
Romanian Journal of Communication and Public Relations
Published
2026-02-22
DOI
https://doi.org/10.21018/rjcpr.2025.3.822
Primary Topic
Populism, Right-Wing Movements
Type
article
Field-Weighted Citation Impact
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article

Political Shifts and Social Dynamics in Eastern Europe: Exploring the Recent Rise of Romania’s Populist Radical Right Movement

Dan SULTANESCU, Daniel Buti, Dana C. Sultănescu
Romanian Journal of Communication and Public Relations
Populism, Right-Wing Movements
article

Political Shifts and Social Dynamics in Eastern Europe: Exploring the Recent Rise of Romania’s Populist Radical Right Movement

Dan SULTANESCU, Daniel Buti, Dana C. Sultănescu
article en

Abstract

The recent rise of populist political forces in Romania reflects a broader European trend but marks a significant local shift. Our study analyzes the populist phenomenon from both the demand side (i.e., the Romanian electorate’s populist inclinations), and the supply side (examining the characteristics of the political offerings aligning with these inclinations). Using nationally representative survey data (N = 2,714), we estimate Romanians’ populist attitudes by applying a methodological approach that allows for a nuanced categorization. Additionally, our analysis links strong populist attitudes to support for the Alliance for the Union of Romanians (AUR), and we investigate the party’s ideology to assess its alignment with populist radical right characteristics. This study contributes to understanding Romanian populism by analyzing the interplay between societal demand and political supply.

Romanian Journal of Communication and Public RelationsVol. 27(3)
National School of Political Science and Public Administration (RO)
Reduced inequalities
Openalex Percentile: Top 49%
Populism, Right-Wing Movements
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