Whose UVP Is It, Anyways? A Game for Teaching Unique Value Propositions

Whose UVP is it, Anyways? (WUVPA) introduces a brief, experiential classroom exercise designed to teach the concept of Unique Value Proposition (UVP) within entrepreneurship education. Drawing on experiential, constructivist, and situated learning theory, WUVPA engages students in creating UVPs for real-world companies and testing their clarity through peer-guessing. The exercise was delivered in five undergraduate lecture sections ( N = 246) at a Canadian university, including both business and nonbusiness students. Postexercise survey data showed 90% or more students reporting positive perceptions of their learning experience across multiple dimensions. WUVPA is low-prep, scalable, and adaptable for entrepreneurship, strategy, and marketing contexts.