MAPPING ENTREPRENEURIAL PATHWAYS THROUGH KARNATAKA'S TRYST WITH MUDRA YOJANA

Abstract: This study evaluates the Indian implementation of the Pradhan Mantri Mudra Yojana (PMMY) and its assistance to aspiring entrepreneurs in Karnataka. It appraises the socio-economic profile, perceptions, and PMMY of the benefited entrepreneurs. This paper employs a Structural Equation Model-SEM in explaining awareness, purpose and benefits of an Entrepreneurs from mudra scheme in Karnataka. Main purpose of the study is to explore the effects of awareness and purpose on level of Entrepreneurs benefits from mudra scheme. Data were collected in 5 areas of the Karnataka each comprising 50 entrepreneurs, a totaling of 250 entrepreneurs. Exploratory factor analysis (EFA) was used to construct latent variables. Next, the variables were added to the SEM. The EFA techniques contained three components, all of which matched theoretical components. Based on the SEM model, The scheme's purpose and benefits increase with more awareness. Similarly, benefits were also fostered by a greater cause. Findings revealed that most individuals are aware of the Pradhan Mantri Mudra Yojana and think it can help create jobs, even though individual criteria like income, age, and education may not be able to substantiate a relationship with the scheme's utilization. To further promote awareness, the government should conduct various awareness programs, including workshops, seminars, and TV interviews, to educate potential beneficiaries about the application process and the scheme's benefits. Keywords: Entrepreneur, Awareness, Purpose, Benefits, Pradhan Mantri MUDRA Yojana, etc. Title: MAPPING ENTREPRENEURIAL PATHWAYS THROUGH KARNATAKA’S TRYST WITH MUDRA YOJANA Author: J. JAMELA SALASTY, DR. G. KANAGAVALLI International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 13, Issue 2, October 2025 - March 2026 Page No: 458-463 Research Publish Journals Website: www.researchpublish.com Published Date: 21-February-2026 DOI: https://doi.org/10.5281/zenodo.18723583 Paper Download Link (Source) https://www.researchpublish.com/papers/mapping-entrepreneurial-pathways-through-karnatakas-tryst-with-mudra-yojana