Assessment of Farm-To-Market Logistic Challenges and Strategies for Agro-Allied Businesses in Ratnagiri

Efficient farm-to-market logistics is essential for improving farmers’ income and ensuring the timely delivery of agricultural produce. This study examines the logistics challenges and strategies adopted by farmers and agro-allied businesses in Ratnagiri district, Maharashtra. The objectives are to identify the major problems faced in transporting produce from farms to markets and to analyse the strategies currently used to improve market connectivity. The study follows a descriptive research design and is based on primary data collected from 29 respondents through a structured Google Form questionnaire. Data analysis was carried out using tables and graphical interpretation. The findings show that direct selling to consumers or retailers is the most commonly used and most effective strategy. Digital platforms and farmer cooperatives also contribute positively to market linkage. However, farmers face challenges such as poor road infrastructure, high transportation costs, limited vehicle availability and inadequate cold storage facilities. The study highlights the need for improved infrastructure, cold-chain development, cooperative-based logistics, marketing and digital training and stronger government support. Addressing these issues can improve farm-to-market efficiency, reduce post-harvest losses and enhance the sustainability of agro-allied businesses in Ratnagiri.