THE ROLE OF THE MEDIA IN SHAPING CHILDREN'S VIEWS OF FATHERS

THE ROLE OF THE MEDIA IN SHAPING CHILDREN’S VIEWS OF FATHERS Karshiyeva Dilafruz Suyunovna Professor of the Department of Applied Psychology Nizami University of Uzbekistan, Doctor of Psychology Maxamatova Munisa Mamirzo qizi Oriental University Samarkand Branch Psychology Master's Student https://doi.org/10.5281/zenodo.18722801 Abstract: The mass media—comprising television, film, social media, advertising, and digital platforms—plays a significant role in shaping children’s perceptions of social roles, including conceptions of fatherhood. This article explores how media influences children’s views of fathers, drawing from social learning theory, cultivation theory, and developmental psychology. Media representations can either reinforce traditional stereotypes or provide diverse models of fatherhood, affecting children’s understanding of gender roles, emotional expression, and family responsibilities. The study synthesizes findings from theoretical and empirical literature to identify common themes in media portrayals of fathers and analyzes the potential developmental outcomes of these portrayals for children. Findings suggest that while media often portrays fathers in stereotypical ways—either as absent, comically inept, or secondary caregivers—positive depictions of engaged, nurturing fathers are increasing. These portrayals significantly impact children’s internalization of fathering norms and expectations. The article concludes with suggestions for media producers, educators, and parents to promote more balanced and diverse representations of fatherhood that support healthy social and emotional development in children. Keywords: : Media Influence; Children’s Perceptions; Fatherhood; Gender Roles; Social Learning Theory; Cultivation Theory; Media Representations