A study of Sustainable and Green Business Practices and its impact on business

Every business enterprise, individual organization, public companies have started the sustainable andgreen business practices to increase the quality of environment. Green business practices are improved a lotfrom last decade to maintain the green environment. It helps to protect from natural disasters, pollution,diseases, etc. The study deals with the concept of green business practices, impacts, challenges, and benefits tothe environment and some of practices can be followed by all the businesses. This paper focuses on the evolutionof sustainability in business, key strategies adopted by companies, theoretical frameworks, challenges toimplementation, and recent green business practices that illustrate successful integration. The researchhighlights that sustainability not only protects ecosystems but also drives innovation, stakeholder engagement,and long-term profitability.